#IbuyBelgian (‘#ikkoopBelgisch’ in Dutch) is a campaign initiated by Flanders DC, the Flemish organization for entrepreneurship in the creative industry, to give homegrown labels some much-deserved attention. Flanders DC encourages consumers to buy local brands, and to proudly share their purchase with the world using the hashtag #ikkoopBelgisch. It’s an admirable philosophy which can easily be extended to products outside the fashion industry.
Bluestone from Hainaut
Take our bluestone, for instance, a 100% local product. Every year, 70% of Belgian bluestone is quarried and processed in Carrières du Hainaut’s quarry in Soignies, Belgium. Thanks to local sourcing, we keep our ecological footprint to a minimum. Opting for Belgian bluestone also means that you’re supporting an age-old tradition of craftsmanship, as well as contributing to the survival of local workshops. The mining of bluestone generates about 3,000 jobs, 435 of which are direct and 2,500 indirect. What’s more, you can rest assured you’re dealing with a high-quality product.
Impressively small ecological footprint
As mentioned earlier, Belgian bluestone has a very small ecological footprint. This is not the case with Asian bluestone or ceramic tiles, whose impact on the environment is approximately sixteen and sixty times greater, respectively. Moreover, Bluestone from Hainaut is mined and processed with the utmost respect for people and the environment.
Visit our inspiration page to discover the many design possibilities of bluestone.